11:11 Coffee Aisle
Website Development
11:11 Coffee Aisle partnered with 7C Digital Media to launch a premium ecommerce website that reflects the brand’s passion for artisan coffee and quality sourcing. We created a modern online store designed to showcase products beautifully, enhance customer experience, and support online sales growth. The brand focuses on premium coffee blends crafted from carefully sourced beans and delivered through a refined ecommerce experience.
Challenges
Our Approach and Features
Discovery
We researched the premium coffee market, audience behaviour, and competitor brands to define a strong ecommerce strategy.
Design
We created a sophisticated visual experience inspired by artisan coffee culture and premium retail brands.
Development
We built a fully responsive ecommerce platform with seamless navigation and a streamlined purchasing journey.
Launch
The website was launched fully optimised, mobile-friendly, and ready to support online sales and brand growth.
Search Engine Optimisation
To support the growth of 11:11 Coffee Aisle, we implemented a targeted SEO strategy focused on increasing organic visibility, improving keyword rankings, and driving qualified ecommerce traffic. Our approach ensured the website was fully optimised for search engines while creating a strong foundation for long-term growth in the competitive coffee market.
THE CHALLENGES
OUR APPROACH AND FEATURES
Before Results
Limited search visibility, no keyword rankings, and minimal organic traffic from search engines.
After Results
Improved keyword positioning, increased organic traffic, and stronger visibility for coffee-related searches.
- TIMELINE
Our SEO roadmap focused on technical optimisation, content relevance, and sustainable ranking growth.
Social Media Marketing
To support the website launch, 7C Digital Media established and managed 11:11 Coffee Aisle’s social media presence through professionally designed graphics, branded content, and consistent monthly posting. The goal was to increase brand awareness, build audience engagement, and position the company as a premium coffee brand in the UK market.
THE CHALLENGES
OUR APPROACH AND FEATURES
Paid Ads Campaign
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Lead Campaign Performance
- $3 CPL
- +320 Leads
- 4.8% CTR
CONVERSION ADS RESULTS
- +180% Conversions
- 3.2x ROAS
- Revenue ↑
RETARGETING Ads RESULTS
- 6.1% CTR
- Low CPC
- High Engagement
Brand Idendity
11:11 Coffee Aisle required a distinctive and memorable brand identity that captured the warmth, personality, and modern aesthetic of the café experience. We developed a stylish visual identity built to create recognition and emotional connection with customers.
THE CHALLENGE
OUR APPROACH AND IMPACTS
